We all know the feeling – we kick on the furnace for the winter and within days our skin starts screaming… loudly… for attention! It “screams” by getting dry and itchy, developing rough flaky patches, and just generally acting cranky! We have to DO something – we rush to buy the latest, greatest moisturizer – shell out the big bucks for whatever the magazines and TV or our next door neighbor says will WORK. Trouble is, it doesn’t. We are still dry, we still itch, our skin seems to drink in the moisturizer insatiably. WHY?
The answer is amazingly simple. Our skin cells die every single day. They stack up in little not-so-pretty layers. This is true of our faces, hands, body. Some of the cells do manage to flake and fall off but the vast majority like to stick together and hang around, causing problems. Think of it this way – even the best moisturizer in the world can’t fix dead skin!